Reviews
Suri Noir Coaching is led by Surma Begum, a qualified coach accredited by the NCIP. I work with individuals and communities to build confidence, resilience and practical skills for life and business. Based in London, I deliver one-to-one coaching, group programmes and community workshops to create positive, lasting change.

⭐⭐⭐⭐⭐ Exceptional Coaching Experience with Surma
I recently worked with Surma, and I couldn't be more grateful for the clarity and confidence she brought to my business journey.
From our very first conversation, I felt truly heard and supported. Surma's positive, understanding nature created a warm space where I could explore my goals openly and without fear.
Thanks to her expertise, I now have a well-structured business plan in place. She helped me to:
Outline a clear, step-by-step roadmap—starting with defining priorities and breaking down big ambitions into manageable actions.
Harness AI effectively for marketing and media—guiding me through tools and strategies tailored to my business needs.
Her approach goes beyond just giving advice; she brings strategic insight and warmth, empowering me to take confident steps toward launching my business.
If you're seeking practical, compassionate, and forward-thinking coaching—especially around business planning and integrating AI into your strategy—I highly recommend Surma. She truly understands how to set you up for success.
Katie, Wales
Surma is one of the most positive and constructive people you'll ever work with.
I was impressed by her ability to listen deeply and ask insightful questions and because of this I felt heard and understood from the very first session.
I have a lot of different hobbies/interests that I wanted to turn into a business but I was stuck as I couldn't decide which one to choose and focus on. She helped me in seeing which goal is practical for me and then she helped me breakdown my goal into actionable steps which made them feel much more achievable.I’m more confident in my decision-making and have developed tools to overcome self-doubt.
Her work is definitely valuable to anyone seeking to improve the way they approach their goals and manage their projects/careers. Whether you’re navigating a career change or seeking greater clarity in life, I believe Surma has the skills and insight to help you move forward with purpose. Her supportive yet challenging approach really made a difference in my life, and I’m grateful for her guidance.
Rida, London
I found Surma to be approachable, empathetic and kind. She was able to relate to the issues I've been going through and shared some of her own experiences which helped me to feel heard and supported. I feel her communication is very open and warm. Although we were only able to complete two of the three sessions, along with the understanding and trust she was quickly able to build she offered me practical advice and techniques for approaching my challenges around procrastination which gave me fresh perspective and which I've been able to implement day to day. The sessions with Surma helped me to reevaluate triggers and move past mental blocks with clear focused guidance. Thanks Surma!
Mark, London

I have been on a career break for nearly 2 years due to personal circumstances and was not sure if I would be able to return to work however the coaching sessions have really helped me overcome some of my barriers.
I was guided on how to navigate the things that are in my control and the things that I cannot control. I was able to understand that a lot of the concerns I had were things that could be worked out by having the courage to have the conversations with my managers and by relaying what support is needed and how we can prevent burn out from occurring again.
I was very grateful for the support given to me and I am now a lot more confident about returning to work.
Samira, London
